Expectations from movies & “Trailer Blaze”

Now a days – there are certain ways to promote the upcoming movies. Recall the last movie you watched in theater.

  • Music promotions : The producer ropes in all the cast for a radio programme and the songs are released on a FM channel with all the cast where they answer to their “to be viewers” err listener’s of the show. Songs getting hit gives momentum to a film’s publicity
  • Let the music be played almost daily with atleast one hit song getting played almost @ every FM station in an hour’s period – pay them to do that!
  • While the movie is @ a shooting mode – get some accidents @ the location. The movie might be a flop but the accidents keep it in news for some days / weeks may be months. May be the actor promotes the movie more with his bruises than acting skills. 
  • Get a good trailer done – which projects the movie more better than the movie itself.
  • Get the lead pair to have some free picnic together – news of link ups are sown by media. The actors say – we are just good friends. Publicity gained freely again.
  • Make some controversy – may be with one of the many issues :
  1. Story is copied- rights haven’t been bought – even after the dialogues have taken place and the deals are through.
  2. The Tunes of the songs sound similar to another composer’s – get the whole team @ court
  3. Get a temporary stay on the release of the film due to any reason
  4. Stand for a political agenda- after the issue has been raised many years back and now gains pominence due to the Star power.
  5. This one is really bad : Get a religion into the whole issue.
  6. The team gets divided into two – one camp fights another………. the list is unending.

But the drought of good movies continues – while the news in media are still gathered as per above. Poor viewers – Dikhawe pe na jao…………!

 Cutting trailers in Bollywood has become more professional over the last five years. While earlier, a film’s editors stitched together a few scenes, nowadays the task is outsourced to professional firms who come up with a fresh storyboard. “We can no longer expect the audience to be fooled with a few beautiful picture montages. Now it is sent to us for a fresh perspective, a creative one. Which is why the trailers look good,” says Mriidu Khosla, who heads Pixion Trailer House at Pixion studios in Mumbai. The 27-year-old, who studied filmmaking at the New York Institute of Technology, has been making trailers for the last two and a half years. It’s a good business, with a big budget production house paying anywhere between Rs 6- 8 lakh for a movie’s trailers.



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