Got a new Pulsar 180 DTSi @ the good muhurta (occassion) of Gudhi Paadwa (New Lunar Year)!
The bike is extremely enjoyable and the auto expert reviews I have read make it more interesting for me to drive it.
about 100+ kms drive in a single day – the first 50 went absolutely unnoticed!
With 180 cc engine, Tubeless tyres, good Drum & Disc brake combi and stylish looks, what can you demand more of a bike?
This event was followed after the return of the “Bajaj Chetak” scooter which I used for last 3 years which was abt 22+ yrs old. The engine still was makkhan as per my Scooter expert @ Nagnath paar – who coincidentally also knows my first boss! He suggested to have it for more 3-4 years and will function better than Honda Eterno with the same age old (gold) engine. I haven’t shown him the new bike yet – he’ll definitely curse me as a friend did as the scooter still started @ a half kick (which is highly unbeliveable). The friend was planning a three/four wheeler with the same engine – came to know just yesterday.
Haven’t clicked any photos yet, the color i got was Cherry Red – slightly different than the one inserted in the post.
This bike follows the line : Definitely male! Highly impressed!
I liked the way they launched the ad campaign.. since HH Passion was titled “Born in a studio, not in a factory”, Pulsar was branded “Born in a Gym, not in a studio…”
HH and Bajaj like to compete with each other so as to push other brands out of (ad) competition. Honda Activa has a good sale here, but I haven’t yet seen an ad of their’s in the print media
… Interesting.
Suzuki has just launched their bikes – and promoting their GS150 R against HH CBZ extreme (also in daiily picture due to IPL); Bajaj Pulsar ; Honda Unicorn. Yamaha is also taking a share while launching new bikes in this segment.
LML had launched their 150cc bikes, unsure of where they are now.
A new update is that of Harley Davidson which comes to Pune @ April 1.
Since Pulsar (and its campaign) was launched about fifteen months later, I always thought it an acknowledgement of how effective that particular Passion campaign had been. It’s a tribute to how influential or catchy the Passion campaign had proven to be. The management attributed the runaway success largely to the ad campaign. It’s nice to take a moment or two after over a decade to recall this milestone in my advertising career – I wrote that line, created that campaign, and scripted the TVC around that very line. The “tunnel” or the camera barrel is like the “birth canal” if you will
Thanks for remembering it, and reminding me about it !
Very good post. Pulsar 180 has got decent looks with neat finish and great pick up. Sharing my personal experience – Most of the time i find people giving a definite glare at my bike.
The new “cherry” red is a hot favourite these days – I did get one luckily as the “wine” (somewhat dark red” version bikes were sold out. And yes, it is definitely attractive
shekhar